Home  / Natalie S.W. Cheng
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Commissions, In-House + Consulting Project Roles:


* Strategy: Brand Positioning, Digital + Physical Consumer Journey, Experience Mapping 
* Content Development: Research, Curation, Messaging, Copywriting, Video + Animation
* Branding: Identity Design, Art Direction, Activation, Multi-Channel Marketing Campaigns
* Integration of Digital Interactive technology with Physical Design + 3D Displays
* Architecture + Environments: Flagships, Pop-Ups, Exhibits, Events, Launches, Signage

Services: Branding, Architecture, Retail Design + VM, Production, Project Management 

* 3D Concept Design, 3D Renderings, 2D Drawings, Signage + Environmental Graphics
* CAD Construction Document Production: Permit Drawings, Furniture + Fixture Drawings
* Color, Material + Furniture Specifications, Art Procurement, In-Situ Artist Commissions
* Digital, MEP, AV + Lighting Co-ordination, Landlord Co-ordination, Owner’s Representation
* Collaboration w/ Tech/UX/Experience Designers to create seamless Multi-Channel Experiences
* Project Management: Vendor Co-ordination, Fabrication, Site + Construction Supervision
* Project Logistics: Budgeting + Oversight of Bespoke Multi-Disciplinary Project Teams


3D Brand Experience, Retail Design, Visual Merchandising, Production, Project Management

Fashion + Lifestyle Brands

2021 - Store Design for a Vertically Integrated Cannabis Company, with NYC Agency
2020 - Nike Women’s Sportswear Initative, USA, with AKQA Portland
2019 - Madewell USA Store Design Strategy + Roll-Outs: Various Cities 2019 - 2020 Alexander Wang, International Shop-in-Shops: Various Cities
2018 - J. Crew Mercantile Strategy + Concept Store: Various Cities 2017 - PVH Fashion Brand, Project Consulting, with Kramer Design Group 2015 - Jonathan Adler, Columbus Avenue Zoning Study, New York
2015 - Jonathan Adler, Westfield Topanga, California
2014 - Au Pont Rouge, Luxury Store, St. Petersburg, Russia, with Leong Leong 2012 - Alexander Wang, Beijing Flagship Store, China
2012 - Alexander Wang, Shanghai Reel Flagship Store, China
2012 - Alexander Wang, Singapore Hilton Flagship Store
2012 - Alexander Wang, Bangkok Erwawan Flagship Store
2012 - Alexander Wang, Shop-in Shop, Printemps Paris, France
2012 - Alexander Wang, Shop-in Shop, La Rinascente
2012 - Alexander Wang, Shop-in Shop, Shinsegae Gagnam & Galleria, Seoul, S.Korea
2012 - Alexander Wang, Shopin Shop, Dover Street Market Ginza, Tokyo, Japan
2012 - Alexander Wang, Shop-in Shop, Isetan, Tokyo, Japan
2012 - Alexander Wang, Shop-in Shop, Hankyu, Tokyo, Japan
2012 - Alexander Wang, NYC Flagship Store Fixture Upgrades
2011 - Alexander Wang, Pop-Up Store, Harbour City, Hong Kong
2011 - Shine Multi-Brand Fashion Store, Penninsula Hotel, Hong Kong
2011 - Lane Crawford LAB Concept, Harbour City, Hong Kong
2010 - beehouse Multi-Brand Fashion Store, Seoul, S.Korea
2007 - Marc Jacobs Collection Flagship Store, London, UK (w/ LVMH)
2007 - Marc Jacobs Collection Flagship Store, Jakarta, Indonesia
2007 - Marc Jacobs Collection, DFS Okinawa, Japan
2007 - Marc Jacobs Collection NYC Showroom, 72 Spring Street (w/ LVMH)
2006 - BCBG Upper West Side Freestanding Store, NYC

2006 - BCBG Greenwich Freestanding Store, CT

Beauty + Fragrance Brands

2020 - 2021  Unilever (Prestige Beauty) Branding, Retail Design + Development, with ZOO NYC 2019 - La Mer Edge of the Sea x Mario Sorrenti, Shanghai, China, with School House NYC 2018 - SK-II ‘Future X’ Experiential Pop-Up Store, Tokyo, Japan, with Huge Inc. 2016 - eSpoir (a division of AmorePacific): New Concept Flagship Store, Seoul, South Korea 2015 - The Body Shop: Multiple US & Canada Freestanding Stores, Pop-Up & Outpost Design 2015 - Charlotte Tilbury Beauty:  Shop-in Shop Design Study at Nordstrom 2013 - Chanel Beauté: Fragrance Outpost, Saks Fifth Avenue NYC Flagship 2012 - 2013, Giorgio Armani & YSL Beauté, L'Oréal Luxe US (Department Stores) 2007 - 2011  Estée Lauder, La Mer & Jo Malone Global (Freestanding, Department Stores)


2001 - 2021 Branded ‘Shop in Shop’ Partnerships with Global Department Stores

For Brand, Design Team + Collaboration Credits, click on the images for captions


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