In-House + Consulting Project Roles



* Strategy: Brand Positioning, Digital + Physical Consumer Journey, Experience Mapping 
* Content Development: Research, Curation, Messaging, Copywriting, Video + Animation
* Branding: Identity Design, Art Direction, Activation, Multi-Channel Marketing Campaigns
* Integration of Digital Interactive technology with Physical Design, VM + 3D Displays
* Architecture + Environments: Flagships, Pop-Ups, Exhibits, Events, Launches, Signage

Architecture, Retail + Brand Design, VM, Production, Project Management


* 3D Concept Design, 3D Renderings, 2D Drawings, Signage + Environmental Graphics
* 3D Visual Merchandsing Display Design, Plannogram diagrams, and Technical drawings
* CAD Construction Document Production: Permit Drawings, Furniture + Fixture Drawings
* Color, Material + Furniture Specifications, Art Procurement, In-Situ Artist Commissions
* Digital, MEP, AV + Lighting Co-ordination, Landlord Co-ordination, Owner’s Representation
* Collaboration w/ Tech/ UX/ Experience Designers to create Multi-Channel Experiences
* Project Management: Vendor Co-ordination, Fabrication, Site + Construction Supervision
* Project Logistics: Budgeting + Oversight of Bespoke Multi-Disciplinary Project Teams
 


Fashion + Lifestyle Brands


2021, Store Design Consulting + Millwork Development for a DTC Jewelry Brand

2021, Store Concept for a Vertically Integrated Cannabis Company, with NYC Agency
2020, Nike Women’s Sportswear Concept x Dick’s Sporting Goods, with AKQA Portland

2019, Madewell USA Store Design Strategy, Fixture Design + Roll-Outs: various cities
2019, 2020 Alexander Wang, International Shop-in-Shop Concessions: various cities
2018, J. Crew Group Millwork Updates: POS Fixture redesign per new IT equipment
2018, J. Crew Mercantile Strategy, Concept, Store Planning + Fixtures: various cities
2017, PVH Fashion Brand, Consulting / Construction Documents, with NYC Agency
2015, Jonathan Adler, Columbus Avenue Expansion Study, Zoning Analysis, New York
2015, Jonathan Adler, Freestanding Store, Projet Management, Topanga, California
2014, Au Pont Rouge, Luxury Store, St. Petersburg, Russia, with NYC Agency 2012, Alexander Wang Asian Freestanding Store Expansion, various cities including:
Beijing Sanlitun Flagship, Shanghai Reel, Singapore Hilton, Bangkok Erwawan
2012, Alexander Wang Global Shop-in Shop Concessions, various cities including:         

Printemps Paris, La Rinscente Milano, Shinsegae Gagnam, Galleria Seoul,
Isetan Tokyo, Hankyu Tokyo, Dover Street Market Ginza, Bloomingdales Dubai

2011, Alexander Wang, Flagship Store, Fixture Upgrades + VM Elements, New York City
2011, Alexander Wang, Freestanding Pop-Up Store, Harbour City, Hong Kong
2011, Shine Multi-Brand Fashion Store, Interior Details, Penninsula Hotel, Hong Kong
2011, Lane Crawford LAB Concept, Harbour City, Hong Kong, In-House Consulting
2010, beehouse Multi-Brand Store, Seoul, Retail Planning, with Ivan Pazos Architect
2007, Marc Jacobs Collection Flagship Store, London (w/ LVMH Corporation)
2007, Marc Jacobs Collection Asian Retail Development, various cities including:
Plaza Indonesia Freestanding Store, Jakarta, and  Travel Retail at DFS Okinawa
2007, Marc Jacobs Collection NYC Showroom + Offices, 72 Spring Street (w/ LVMH)
2006, BCBG Freestanding Stores, New York City and Greenwich, Connecticut 


Beauty + Fragrance Brands



2021, VIP Fragrance Launch Event + Dinner for LVMH Brand in L.A., with NYC Agency
2020 to 2021, Tatcha (Unilever Prestige) Retail + Fixture Development, with ZOO NYC 2019, La Mer Edge of the Sea x Mario Sorrenti, Shanghai, China, with School House NYC
2018, Chanel Beauté, Digital Innovation + Experiential Pilot Store, with NYC Agency
2018, SK-II ‘Future X’ Experiential / AI Enabled Pop-Up Store, Tokyo, with Huge Inc. 2016, eSpoir (a division of AmorePacific): New Concept Flagship Store + VM, Seoul 2015, The Body Shop: Multiple US & Canada Freestanding Stores, Pop-Up & Outposts2015, Charlotte Tilbury Beauty:  Shop-in Shop Design Study at Nordstrom, various cities 2013, Chanel Beauté: New Concept Fragrance Outpost, Saks Fifth Avenue NYC Flagship 2012 to 2013, Giorgio Armani Beauty, YSL Beauté, L'Oréal Luxe USA (Department Stores) 2007 to 2011, Estée Lauder, La Mer, Jo Malone Global (Freestanding, Department Stores)

2007 - 2021,  Selected Brand Vendor Units + Department Store Partnerships