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Project Videos 




SK-II Future X : Experiential Pop-Up Store, Tokyo, 2018
Credits: Huge Inc., Brooklyn (P&G Client)  
Natalie Cheng, Freelance Creative Director, Huge Inc.
Role: 3D/Industrial Design Lead, AI/VR Enabled Pop-Up 






SK-II Future X : Experiential Pop-Up Store, Tokyo, 2018
Credits: Huge Inc., Brooklyn (P&G Client)  
Natalie Cheng, Freelance Creative Director, Huge Inc.
Role: 3D/Industrial Design Lead, AI/VR Enabled Pop-Up 






Alexander Wang, Beijing Sanlitun Store, 2012
Credits: Joseph Dirand Architecture, Paris (Concept)
Natalie Cheng, In-House Architect, Alexander Wang
Role: Design, Project Management + Budget Co-ordination






La Mer Edge of the Sea Exhibition, Shanghai, 2019
Credits: La Mer X Mario Sorrenti, School House ( Lead Agency), with
Patten Studio (Tech/AV), Luciforma (Lighting), and Apax (Fabrication)
Natalie Cheng, Freelance Consultant, School House, New York City
Role: Design Development, Construction Drawings, Specifications, 
Digital + AV Integration, Project Management






X-Topia, Architectural Speculation, 2017
Credits: Alta Architecture, led by Natalie Cheng 
For full team structure, see vimeo credits
Role: Research, Artwork, Creative Direction






J Crew Brand Relaunch, 2018
Credits: J. Crew In-House Creative Group, Vanessa Holden (CMO)
Natalie Cheng, Retail Design / Architectural Consultant
Role: Store Design, In-Store digital integration aligned  with relaunch



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