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Videos, 2011 - 2022:  x ALTA Showreel / SK-II Future X: Experiential Store / La Mer x Sorrenti, Edge of the Sea / The Body Shop Brand Relaunch / Alexander Wang Beijing Sanlitun Opening / A Digital World / J Crew Brand Relaunch / Printemps at Doha Oasis








x ALTA Showreel


x Alta Showreel, 2011 - 2021. 10 years of 3D brand project
collaborations in 2 minutes. Team Credits upon request.









SK-II Future X: Experiential Store, Tokyo

Credits: Huge Inc., (Client, SK-II / Proctor & Gamble)  
Natalie Cheng, Freelance Creative Director, Huge Inc.
Role: 3D Lead /Industrial Design, Interiors, AI/VR Pop-Up For
Tokyo Project: 2017 - 2018. See ‘02’ / Case Study’ 

Frame Magazine     02 / Case Studies



SK-II Future X: Experiential Store, Tokyo

Credits: Huge Inc., (Client, SK-II / Proctor & Gamble)  
Natalie Cheng, Freelance Creative Director, Huge Inc.
Role: 3D Lead /Industrial Design, Interiors, AI/VR Pop-Up
Tokyo Project: 2017 - 2018. See ‘02 / Case Study’

Frame Magazine      02 / Case Studies









SK-II Future X: Experiential Store, Tokyo

Credits: Huge Inc., (Client, SK-II / Proctor & Gamble)  
Natalie Cheng, Freelance Creative Director, Huge Inc.
Role: 3D Lead /Industrial Design, Interiors, AI/VR Pop-Up
Tokyo Project: 2017 - 2018. See ‘02 / Case Study’

Frame Magazine      02 / Case Studies









La Mer Edge of the Sea, Shanghai

Credits: La Mer X Mario Sorrenti, School House ( Lead Agency), with
Patten Studio (Digital Experience), Luciforma (Lighting), and Apax (Build)
Natalie Cheng, Architect / Freelance Consultant, School House, New York City
Role: Design Development, Construction Drawings, Color & Material Specs., 
Digital + AV Co-ordination, Consultant Co-ordination, Project Management
Shanghai Project: 2019. See ‘01 / Case Study’

Communications Arts Award      01 / Case Studies









La Mer Edge of the Sea, Shanghai

Credits: La Mer X Mario Sorrenti, School House ( Lead Agency), with
Patten Studio (Digital Experience), Luciforma (Lighting), and Apax (Build)
Natalie Cheng, Architect / Freelance Consultant, School House, New York City
Role: Design Development, Construction Drawings, Color & Material Specs.,
Digital + AV Co-ordination, Consultant Co-ordination, Project Management
 Shanghai Project: 2019. See ‘01 / Case Study’

Communications Arts Award      01 / Case Studies









La Mer Edge of the Sea, Campaign

Credits: La Mer X Mario Sorrenti
One iconic jar. Two visionary artists. We meet at the Edge of the Sea
with Mario Sorrenti and Grey Sorrenti as they create this year's
Limited-Edition Crème de la Mer jars. Global brand events + activations
incorporating the campaign photographs and videos were staged in
Shanghai, London and New York City, allowing visitors to immerse
themselves in the unique creative vision of La Mer X Sorrenti.
2019 Campaign/Project. See ‘01 / Case Study’

Art Partner      01 / Case Studies









The Body Shop, Brand Relaunch Campaign

At The Body Shop, the Enrich Not Exploit™ Commitment reflects
the brand's belief that business can be a force for good, which means
enriching people as well as the planet, its biodiversity and resources,
while also developing sustainable and ethical products.
Credits: The Body Shop In-House Marketing, a division of L'Oréal
Natalie Cheng, Creative Consultant /Brand Image, VM + Store Design
Role: Brand Relaunch, Store Design, Fixtures + VM, Digital integration
Project: 2015 - 2016. See ‘016 / Case Study’

Enrich not Exploit, The Body Shop     016 / Case Studies









Alexander Wang, Beijing Sanlitun Opening

Credits: Joseph Dirand Architecture, Paris (Concept)
Natalie Cheng, In-House Architect, Alexander Wang
Role: Design Logistics, Project Management + Budgeting
Beijing Project: 2011 - 2012. See ‘013 / Case Study’

Hypebeast       013 / Case Studies









A Digital World, Tech x Design Speculation

Storyboard / Thoughts on the emergence of Web3 +
the Metaverse, on the 10th Anniversary of the iPhone.
Credits: Alta Architecture, Natalie S. W. Cheng 
For full team composition, see vimeo credits
Project: 2017. Role: Research, Artwork, Creative Direction

Archinect









J Crew, Brand Relaunch Campaign

This season, we’re inspired by the power of the group.
Meet seven crews  that are making noise, making moves,
making us smile and making the world a lot more awesome.
Credits: J Crew In-House Design Group, Vanessa Holden CMO
Natalie Cheng, VM, Store + Fixture Design / Creative Consultant
Role: Store Design aligned w/ relaunch, In-Store digital integration
Project: 2018. See ‘010 Case Study’

Ad Age      010 / Case Studies









Printemps at Doha Oasis

During the 2022 Qatar World Cup, the new Printemps Doha Oasis
40,000 m2 Middle East  Store designed by Yabu Pushelberg
captured the  imagination of thousands of International visitors.
Credits: Yabu Pushelberg, Sunny Leung, YP Team Leader w/
Youssef Eskander Project Manager; Natalie Cheng,  Design
Development Consultant for Men’s Shoes + RTW Areas
Role: Design Development, Fixture Design, Millwork, Details
Project: 2019 (2022 Construction Completion). See ‘03 Case Study’

GQ Middle East     03 / Case Studies



Case Studies